Yes, International Beer Day is a thing. And Fridays, with over 1,000 locations worldwide serving up a complement of draft, craft and bottled beer, had every right to own it.
To get a proper beer buzz going, we created a social space where #BeerLoversUnite around their passion for beer in all it’s wonderful forms and flavors.
When it was over, we’d sparked a beer debate around the world in 31 different languages, garnering a cheers-worthy 82.23% earned engagement rate.