I took over the social media for D-BAT Sports with the goal of raising Facebook organic reach by 25 percent.
Through a content strategy that blended baseball instruction with highly sharable posts designed to appeal to the true baseball fan, I knocked that number out of the park.
After six months, organic reach was up over 500% at 2.5 million and the engagement rate topped 6% with over 75k reactions and 13k shares. Within a year, new Page Likes had increased by over 10,000.