When RadioShack added Verizon to their carrier lineup, it was a big deal. Turns out, so was the Twitter stunt we came up with to get the word out.
For one day, we put phones on a table, set them to vibrate and invited people to Tweet @RadioShack using #KindOfABigDeal. If your Tweet made the phone fall, you won it. When the final results were in, we were the #1 trending topic (with no paid media) and even broke Twitter for awhile.