LIFT, aka Literacy Instruction for Texas, needed a new campaign to garner more donations in their quest to curb the rise in adult illiteracy.
The Literacy Changes Lives campaign did just that, increasing donations 48% over the year prior while winning awards along the way.
Hyper-targeted buys on Facebook, Insta and LinkedIn integrated with segmented email blasts and Snapchat filters at local events to keep LIFT’s life-changing message top of mind.