ideas, words, strategy, leadership, all of the above

Green Chile Food Co.

Green Chile Food Company is known for its superior ingredients and serious kick of flavor. So when it came to giving GCFC a new brand campaign, it just made sense to go bold, mixing in a serious kick of fun.

With “The Bold Standard” campaign established, the bar(rito) was officially raised, and the results spoke for themselves.

Reach went up over 63%, engagement spiked 179% and total U.S. followers increased by over 100%.

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