The great American cattle industry is struggling as more and more big-box grocery chains import their beef from Mexico and Venezuela. So when the Oklahoma-based grocery chain Pruett’s Food asked me to help them take a stand for the American rancher, I was more than happy to oblige.
Working with T1 Productions, we created epic Connected TV spots on a shoestring budget. The campaign successfully created a cattle call to action, driving support for local ranchers and Pruett’s beef sales alike.